Ushering in Sydney’s growing obsession with Craft Beers, the annual ‘Craft Beer Week’, hosted by Joel Connolly, could as easily be named ‘Craft Beard Week’, if not for the all-too-obvious statement it would appear to make.
Ekim, Batch, Modus Operandi, and the obligatory Young Henrys brands join forces to showcase Sydney’s best craft beer brewers, and generally get a little bit pissed with those whom appreciate their wares.
“Have you ever tried a Nitro-Lacto IPA?” I was asked, while being handed what looked to be just a beer (it was). “No”, I replied. “Not once. Ever.” Turns out this ‘mouthful of a mouthful’ was a collaborative product between Modus Operandi and Batch. It was fantastic, but I still don’t know what it is.
Amongst the sea of ‘approachable IPAs’ and ‘Hoppy Pale Ales with tropical notes’, my eyes were drawn to the Modus Operandi ‘Canimal’. A one litre can of beer. Yes, one litre.
When quizzed about whether owning a beard is necessary to sell beer, Andrew Fineran from Batch responded fittingly; “Beards do give you cred, but it shouldn’t be about that. I would like to live in a world where I can sell beer without a beard”.
So do we Andrew, so do we.
Sydney Craft Beer Week puts on 130 events in the 9 days between 17 and 25 October. Unlimited beards.