Craft Beer Week Launch

Ushering in Sydney’s growing obsession with Craft Beers, the annual ‘Craft Beer Week’, hosted by Joel Connolly, could as easily be named ‘Craft Beard Week’, if not for the all-too-obvious statement it would appear to make.

Joel Connolly
Joel Connolly

Ekim, Batch, Modus Operandi, and the obligatory Young Henrys brands join forces to showcase Sydney’s best craft beer brewers, and generally get a little bit pissed with those whom appreciate their wares.

A Nice Batch
A Nice Batch

Have you ever tried a Nitro-Lacto IPA?” I was asked, while being handed what looked to be just a beer (it was). “No”, I replied. “Not once. Ever.” Turns out this ‘mouthful of a mouthful’ was a collaborative product between Modus Operandi and Batch. It was fantastic, but I still don’t know what it is.

Nitro-Lacto IPA. Essentially Beer.
Nitro-Lacto IPA. Essentially Beer.

Amongst the sea of ‘approachable IPAs’ and ‘Hoppy Pale Ales with tropical notes’, my eyes were drawn to the Modus OperandiCanimal’. A one litre can of beer. Yes, one litre.

Canimal
Canimal

When quizzed about whether owning a beard is necessary to sell beer, Andrew Fineran from Batch responded fittingly; “Beards do give you cred, but it shouldn’t be about that. I would like to live in a world where I can sell beer without a beard”.

So do we Andrew, so do we.

Sydney Craft Beer Week puts on 130 events in the 9 days between 17 and 25 October. Unlimited beards.
www.sydneycraftbeerweek.com

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